The professional campaign "Things That Never End!" was launched in Saudi Arabia in 2022 for the brand Salam mobile, created by the ad agency Saatchi&Saatchi.

3am Thoughts
Gamer
Long VM
Drama Lovers

Recognizing the popularity of Turkish and Mexican dramas in the Middle East, despite their sometimes lengthy and slow-paced nature, Salam mobile introduced an unlimited data bundle to indulge in these never-ending dramas. The campaign translates this insight into an exaggerated drama scene, highlighting the endless entertainment made possible by Salam mobile's offerings.


Campaign Outdoors


BTC

Credits: Thamed Farsi CEO, Mohamed Bhmeshan CCO, Alex Simonian MD, Ahmed Bayrekdar CD, Ahmed Espania ACD, Ghada Masry SGD, AM, Amer Attar CS

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