The creative idea here is to exaggerate the consequences of losing data in the midst of a task. Like you could find yourself living a primitive, challenging caveman life, or worse, losing your entire home.
To bring this idea to life visually, it involves long hours of photography. It requires capturing the right moments or waiting for the styling team to complete their work. Additionally, there's a heavy retouching job to seamlessly blend all the elements together in each visual.
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