Salam Mobile has partnered with the Saudi Tourism Authority (Visit Saudi) to provide all tourists arriving in the Kingdom with a free Salam Mobile SIM card.
Instead of a regular SIM card that is used and discarded, our SIM will enable visitors to discover Saudi Arabia from a local's perspective. This elevates their experience beyond just visiting historical sites to immersive emotional experiences.
Our campaign headline, "Discover Saudi Like a Local," encapsulates this idea perfectly.
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So we created a geo-location tracking signages and we called "The Local Signage" to enhance the visitors experience further. These signages allowed visitors to have an authentically local experience by receiving notifications when they pass by certain areas. These notifications will provide directions to specific shops and places known only to locals.
What a fantastic way to leverage technology to share human stories and spread insights about the locals with just a simple tool!
