Beyond Genie Wishes
Our Ramadan campaign for Mobily was a playful and witty take on exaggeration, showcasing that even a Genie couldn't fulfill the unlimited bundles Mobily offers. With "Beyond Genie Wishes," we played on this concept, humorously highlighting that even a Genie has limits to its wishes.
In my role for this campaign, I focused on the creative thinking and art direction aspects, adding fun and engaging content for social media and on-ground activations. It was about bringing a sense of joy and excitement to our audience while effectively communicating the benefits of Mobily's unlimited bundles during Ramadan
Credits: Fahad Alahmed CD, Eric Evangelista AD, Ahmed Espania AD,Rayan Jary CS
