The Dakar rally is a race that's achieved tremendous feats in a remarkably short time, yet it remains relentlessly hungry for more. It's a race against the clock, pushing boundaries even when the odds seem impossible. Racing through the toughest terrains and weather conditions, it's about striving to achieve what no one before or after you can replicate.
Our idea encapsulates this spirit: "Racing Through Time" It's a concept that captures the essence of pushing limits, defying expectations, and leaving a lasting legacy in the world of motorsport.
The visual concept centers on high-speed racing, depicting the world as a black hole while the racer speeds through a timeline.