Keep Moving: Beesline Deodorants for an Active Lifestyle
Our objective is to launch a new range of whitening roll-on deodorants, extending our existing line for women and introducing a whole new line for men. Our idea revolves around the concept of thriving in our busy lives and leading an exciting lifestyle without missing out on anything.
Beesline roll-on deodorants offer up to 72 hours of protection, giving you the confidence to move from one place or event to another seamlessly.
The campaign includes 8 films, each showcasing a different story. Each film begins with the main character applying Beesline deodorant, setting the scene for their active lifestyle. The story unfolds as the character navigates through various situations, always on the move, and ends with a focus on our hero product and its key features.
Through this campaign, we aim to resonate with our target audience who values staying fresh and confident while embracing life's adventures. Beesline deodorants are designed to keep you feeling great no matter where life takes you, empowering you to keep moving forward with confidence.
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